Free Brief Builder & Template
Free Market Segmentation Brief Builder
Identify your most profitable customer segments with an agency-ready brief in 3 minutes.
Behavioral Profiles
Needs-based Groups
Targeting Strategy
- 1Research Focus
- 2Geography & Scope
- 3Goals & Constraints
- 4Context & Generate
Start by selecting your research priority:
Click a category to instantly preview sample brief frameworks.
Trusted by Brand, Product & Marketing teams to brief research in minutes, not weeks.
Why Demographics Aren't Enough
Age and location rarely explain *why* people buy. A modern market segmentation brief asks agencies to look at behaviors, values, and 'jobs to be done'. This allows you to target your marketing spend more effectively.
Types of Segmentation to Consider
Your brief might request one or more of the following:
- Behavioral: Based on how they use your product or category.
- Attitudinal: Based on their beliefs, values, and lifestyle.
- Psychographic: Based on personality traits and motivations.
- Needs-based: Based on the specific problem they are trying to solve.
Frequently Asked Questions
What is a 'typing tool'?
A typing tool is a short set of questions used to quickly place a new customer into one of your defined segments.